Holy Crap Cereal (Product Review)

Holy Crap mixed into yogurt (pre-soak)

Holy Crap is an organic cereal that is a mixture of just a few simple ingredients (all organic):

• chia seeds
• hulled hemp hearts
• buckwheat
• dehydrated fruits (cranberries, raisins, apple)
• cinnamon

The product was first made popular by the television show Dragons' Den. In fact, I heard about it for the first time on the show. The Dragons had fairly positive feedback about the taste of the cereal, so I was really interested in trying it out -- especially because it's supposed to be pretty healthy.

Holy Crap Cereal - "Dragon's Blend" made popular on the TV show Dragon's Den

The cereal is made in British Columbia, but is now available in stores throughout Canada (shipping available to the US). The local grocery store sells it for $10.99 per 225g bag, which is pretty darn expensive considering you get about 8 servings out of the entire bag if you follow their suggested serving size (28g). Then again, this is in comparison to regular grocery cereal --- if you're comparing it to organic cereals, you fall in a similar price range.

That being said (and for full disclosure), I had actually been fortunate enough to pick up some samples from the company when they were giving them away at a 5K/10K race(!) I was super excited and couldn't wait to try it. :)

This is what it looks like in the bag, before hydration. Hmm.

In the mix: Chia seeds, hemp hearts, buckwheat, dehydrated fruit (apple, cranberries, raisins), cinnamon

They have two suggestions for preparation: soak with a bit of milk, or stir into yogurt.
I added it to my favorite yogurt mix (non-fat Liberte plain Greek yogurt and Source lemon-meringue-parfait yogurt...yum!). I actually am not a fan of raisins or cranberries so I picked around those when I was scooping from the bag. Hee. (Side note: the company also sells a product called 'Skinny-B' which is basically the same thing as Holy Crap, but minus the dried fruit.)

My favorite yogurt mix: Liberte 0% Greek with Source Lemon Meringue Parfait

Let soak for 15 minutes until everything got hydrated.

Time to eat. It was a really interesting texture in the yogurt. The chia seeds have a bit of a slimy/slippery quality to them (but not in a bad way), while there was a bit of a bite from the hemp hearts and buckwheat. There was only a small amount of apple and cinnamon, which didn't really add or detract much from the texture of flavor profile.

Hydrated Holy Crap in yogurt

This cereal doesn't really have a strong flavor --- I thought at first maybe it was the flavor of my yogurt overpowering the flavor of the cereal, but then I tried it again just soaked in a bit of 2% milk, and again there wasn't a distinctive flavor. I definitely preferred it in yogurt rather than in milk though.

The main highlight of this cereal, for me, is the nutritional value rather than the flavor. High in fiber, a source of omega fatty acids, a source of iron, and low in sugar... this cereal definitely beats out most other cereals from a nutritional standpoint.

Holy Crap - ingredients and nutritional info

Final verdict?

This cereal is definitely a super healthy food choice and a quality product, but is not remarkable for its flavor. I would buy it mainly for the nutritional benefit, and that it adds a neat texture to my yogurt. Their website also features some recipes that suggest using it in baked goods, salads, and beverages -- definitely looks to be worth a try too.

Because a lot of it is just chia seed, you could probably make a comparable replica of the cereal using chia seed and your favorite dried fruits (... hmmm!). It is on the pricier side when compared to regular grocery cereals, but is reasonably priced as an all-organic product. I definitely liked this product and would eat it from time to time. I'm not a big fan of dried fruits, so I am glad they thought of making 'Skinny-B', which I will definitely check out soon.


TL;DR

Pros

• Healthy: high in fiber, source of omega fatty acids, source of iron, etc.
• Good quality ingredients (all organic)
• All "real" ingredients -- no additives or preservatives, no flavorings (but requires refrigeration after opening
• Friendly to various diets: no sodium, low sugar, gluten-free, kosher

Cons

• Pricier than most regular cereals (~$11 per 225g bag; yields about 8-9 servings)
• Taste is OK, but not remarkable
• Requires a small amount of wait-time for cereal to soak (10-15 minutes) - not ideal if you're the type that rolls out of bed and out the door